Linda Yaccarino, the new CEO of Twitter, has unveiled her bold plan for “Twitter 2.zero,” aiming to remodel the platform into a world town square and a reliable source of real-time information. Yaccarino took over the role from Elon Musk, who had carried out several controversial changes since buying the corporate in October 2022.
The former NBC Universal advertising executive acknowledged the necessity for a “transformation” to help society progress via open dialogue and the unfiltered exchange of information. Since Musk’s takeover, Twitter has faced numerous challenges, including a pointy improve in bots, impersonation accounts, propaganda, disinformation, and hate speech. Additionally, Now lost 50% of its advertisers, raising concerns about its profitability.
During Musk’s tenure, he fired 80% of Twitter’s staff, lowered content moderation, and altered the “verified status” function, allowing users to pay US$8 per 30 days for the coveted blue tick. These decisions have led to elevated chaos on the platform, with manufacturers distancing themselves from the social media big.
As Yaccarino takes the reins, she might be tasked with addressing these pressing points while also potentially dealing with regulatory scrutiny from the European Union, recognized for its stringent data privacy and content material moderation laws. Last month, Twitter withdrew from the EU’s voluntary code of practice towards disinformation, prompting Thierry Breton, Commissioner for Internal Market of the European Union, to warn that the platform could nonetheless be topic to EU laws..
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