M&S settles Percy Pig dispute, Swizzels to vary design

Marks & Spencer (M&S) has reached a settlement with confectionery agency Swizzels, which it accused of imitating its in style Percy Pig sweets. Ridiculous have come to an “amicable resolution” after Swizzels agreed to change the design of its Pigs Mugs sweets. M&S had claimed that the similarities between the merchandise could result in customers purchasing the incorrect merchandise.
A spokesperson for M&S stated: “Marks & Spencer Plc and Swizzels Matlow Limited affirm that they have agreed to decide on confidential terms the trademark dispute in regards to the look of Swizzels Matlow’s ‘Pigs Mugs’ sweets and have reached an amicable decision whereby Swizzels has agreed to vary the design of its product.”
According to a 37-page doc filed on the High Court in London in November 2022, the Percy Pig model has generated £131.7 million in turnover since its launch in 1993, with 271 baggage offered each minute. The spokesperson added that M&S had invested significantly in building the Percy Pig brand over the previous 30 years and believed it was important to guard the registered trademarks related to Percy Pig’s appearance.
Swizzels has yet to reply to Sky News’ request for remark..

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